Our Story


Lora Muse is a uniquely mother, daughter boutique founded by former Billing Practitioner and fashion enthusiast, Nonie Mathibe. We offer sophisticated and versatile looks where daughter draws style inspiration from mother.

We endevour to be the shopping destination of choice for the modern day and multifaceted African woman, who has a killer sense of effortless flair. Whether she’s heading to the boardroom or an event, her fashion choices are refined and chic. She is the first point of stylistic reference for her 7 to 14 year- old daughter. Therefore her preferences are timeless, polished and easy to wear as she seeks to ingrain these style ideals into her daughter’s fashion sense.

All clothing items are 100% designed by brilliant and creative local design talent. They are manufactured in South Africa, by highly skilled artisans who have a wealth of fashion garment production knowledge and experience.

Currently, Lora Muse shoes are manufactured in and handbags sourced from Brazil, Italy and Spain.

The finest fabrics are sourced from different corners of the world.

Lora Muse brings high fashion as seen on international runways to the continent, yet tailors it to suit the African woman and her needs. We strive to ensure she feels bold and empowered, whether she is in her 30s, 40s or 50s, and at any size. The world is her runway and the Lora Muse woman should forever feel that way; whether she is carrying the bags, decked in the frocks or strutting in the shoes.

We cater to all body shapes. Comfort is key.

Happy Shopping!

Lotsa Love

The Lora Muse Team